A place where sales are made. On a
macro-level, a point of purchase may be a mall, market or city. On a
micro-level, retailers consider a point of purchase to be the area surrounding
the counter where customers pay. Also known as "point of sale".
In recent years, the point of purchase for
products and services has become an important focus for marketers, because
consumers tend to make purchasing decisions on very high-margin products or
services at these strategic locations. Points of purchase may be real, as in
the case of a "brick and mortar" store, or virtual, as in the case of
an electronic retailer that sells goods and services over the internet.
Source: Internet
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