Editorial Room set up

Pressroom- rotary presses can turn out newspapers at phenomenal speeds. They print but also cut, fold and trim the papers and deliver them directly to the mailing room.

Proof Desk- in a sense, proof desk lies by the side of the mechanical, editorial and advertising departments but is usually responsible to the mechanical superintendent. Its object is to correct all typographical errors. A ‘proof’ is taken of all material set in the composing room, including ads and editorial matter, by inking the type and taking an impression of it on a rather simple ‘proof press’. These proofs are then compared with the ‘copy’ to make sure that the two conform. Proof reading is hence a more or less mechanical operation, unlike copy reading.

Circulation is another major mode of the daily journalism and is usually headed by a major executive, the circulation manager, since the newspaper ultimately stands or falls on the basis of the number of steady readers that can be enrolled. The circulation manager may have any or all of the following subdivisions under his supervision:

City Circulation it involves the maintenance of circulation records for the city of publication, the recruitment, supervisor and reimbursement, the supervision of district men who oversee circulation by subdivision of the city, taking responsibility for moving papers the newsstands, relations with news-stand operators, etc.

Area Circulation responsibilities here include getting papers destined for the surrounding area into the mail and operation of a fleet of tempo/taxis to carry the papers into surrounding area as where mail service is not rapid enough. The circulation manager is also in charge of moving the papers into the appropriate distribution channels as they move into the mailing room from the pressroom.

Sales Promotion it involves the direction of an office staff to keep records, notifying subscribers when their subscription need renewing, the handling of complaints, new subscriptions and renewals over the counter, by mail, etc. promotion is essentially the ‘public relations’ department of the newspaper. Where a separate promotion department exists, it usually is responsible for initiating promotion policies, subject to the approval of the publisher, and usually coordinates the promotional activities of other departments.

Approaches of Journalism

Like other communication, print media’s intentions are out to achieve something; they want to address their intended reader in a certain way. Their intentions may be vague and more or less unarticulated, or they may be highly precise and explicit. Whatever the case, behind each written content, there is a set of intentions on various levels – ranging from how the article ideally should be perceived (e.g. as serious investigative journalism) to intentions regarding an appearance and presentation style. 

The audience can be satisfied in many different ways and journalism tries to be valid in the eyes of its viewers in a variety of ways. Print Media’s outputs may be analyzed in terms of the roles offered by the participants in the communicative event. 
Three categories of participants are: 
(a) reporters (in a broad sense, including journalists and other media staff); 
(b) audiences; and 
(c) ‘third parties’, i.e. those interviewed, cited and invited to be guests on a program. The communication of information, storytelling and attractions, also distinguish themselves with respect to the roles in the communicative event, which these categories of participants are offered. 
News journalism is dependent on its reputation and its status as a source of information, a source of important news. The immediate relevance of the information presented is not in itself sufficient to motivate such widespread viewing. The intention to inform is also apparent in the production process. Production is organized in such a way as to maximize the opportunities to gather relevant information to report. 
Interviews with knowledgeable people and reliable sources are accorded high priority in this kind of journalism. Journalism which tries to appeal to viewers by presenting reliable, accurate information often gives priority to text constructions which make clear references to factual relationships and sources. The text should convince the viewer that what is said is well founded. 
Unfounded, exaggerated or biased accounts are not useful to people who wish to use the information in real life. In the informative mode of communication journalism seeks to satisfy the audience’s desire to know. Generally, the main focus with newspaper design is not on quickly changing trends, but on the improvement of readability and reader guidance within the paper. For this reason, the front page is used as display for the entire product. New sections are given larger section heads and some papers have even introduced color guide systems to introduce the readers effectively into topics of interest. 
In the whole of Europe a trend to use color photos is discernible. And it is not the quantity that counts nowadays, but the quality: few large and well-cut photos per page will do. Surveys among readers and tests - like those that were carried out with an eye-track camera - are meant to help newspapers to take the readers’ needs into account when redesigning their publication. It has been proved, for example, that framed-in articles do not attract the readers’ attention, so that some newspapers do without frames now. Other tests have shown that readers avoid lengthy articles, which has led to the European trend of topical pages. Such a page is devoted to a single topic, which is then presented by means of different articles, photos and info graphics. 
Every newspaper tries to create their own distinctive appearance by means of typography. In the area of headlines, therefore, there is great typographical versatility. It is not a certain typeface that is trendy, but a highly individual and unused one. The front page serves as the newspaper’s display. Important topics appear in teasers and color guide systems help the readers find their way through the paper. Extreme cuts guide the readers’ view and create curiosity. When used consequently, extreme cuts contribute to a paper’s unmistakable look. 
Source: Internet