Opinion Leaders are the individuals in a community where people go for information and advice. They are fully access to mass media and much of the information reaches the general public through them. As "gatekeepers", they filter the media message during communication. As "interpreters", they interpret the message obtained from media to the people; and as "influential", influence the public by passing on thier own opinion along with the message.
According to Rogers, Opinion leadership is the degree to which an individual is able to influence other individual's attitudes to overt behaviour informally in a desired way with relative frequency."
In the traditional Meetei family, grandfathers or grandmothers are regarded as Opinion leaders. During King's rule, maichous or priest are opinion leaders, where people seek advise on different topics.
(Source - Internet)
According to Rogers, Opinion leadership is the degree to which an individual is able to influence other individual's attitudes to overt behaviour informally in a desired way with relative frequency."
In the traditional Meetei family, grandfathers or grandmothers are regarded as Opinion leaders. During King's rule, maichous or priest are opinion leaders, where people seek advise on different topics.
(Source - Internet)
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